AI Insights · Timothy · January 2024
Q4 2023 Snapshot: Top Drawing & Coloring Apps in Latin America
An overview of the top 5 drawing and coloring applications' performance in Latin America for the 4th quarter of 2023, highlighting user engagement and download trends as reported by Sensor Tower.
As the year 2023 came to a close, the drawing and coloring app category saw varied performances across the top applications in Latin America. In this Sensor Tower blog post, we take a look at how these apps fared in the 4th quarter.
Color by Number：Coloring Games showed a significant uptick in downloads, jumping from 51K in the last week of September to over 102K by the end of December. Weekly active users followed a similar growth trajectory, increasing from 198K to over 341K in the same period. The app's revenue also saw a steady rise, starting at around $15K in late September and reaching over $17K by Christmas week.
For Colorfy: Coloring Book Games, downloads peaked in late October with 187K before a dip and a second peak of 196K in mid-December. The app's weekly active users saw a high of 453K in October, which then fluctuated and eventually decreased to 260K by the year's end. Revenue trends remained relatively stable, with an end-of-quarter spike to just over $6K.
Bini Bambini Academy's Kids Drawing Games 3-5 years experienced varied download numbers, with a high of 52K in early October, then a drop, and a slight recovery to 21K by December 25th. The weekly active users peaked at 107K in the same month and gradually declined to around 53K by the quarter's end. Revenue figures showed modest consistency, hovering around the $4K mark throughout the quarter.
Disney Coloring World maintained a stable download rate, with a notable increase to 41K in early December. The weekly active users saw an upward trend, reaching almost 49K at the beginning of December, but then dropped to 32K by the end of the quarter. Revenue saw a slight increase from $3.9K to over $4.5K in the last week of December.
Lastly, Adult Coloring Book - Pigment by Pixite Inc. displayed a fluctuating download pattern, with an end-of-quarter spike at over 5K. The weekly active users count also peaked in the final week at 5.5K, after a period of fluctuation throughout the quarter. The revenue for Pigment showed a modest increase, ending the quarter at approximately $3.4K.
For more detailed insights and data on app performance, Sensor Tower's platform provides an extensive overview of market trends and user engagement.
